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As a coach, I found there are lots of people with marketing services to offer, but few of those had insight into the people who wanted coaching. So I decided to figure it out for myself.
In late 2025, I conducted a survey and a series of in-person interviews. Analysis of that data and related behavioral research resulted in this report. It’s targeted to coaches who are trying to refine their offering, and even more so: refine their messaging.
Using the analysis in this 47-page report, and the personas defined here, you’ll be able to craft your messaging and communication with different kinds of prospective coaching clients.
If you haven’t downloaded the 5-page summary report, do that first. It will give you the high level results so you can decide whether to buy the report. If you buy the report and find it wasn’t what you expected, email me and I’ll refund the price.
As a coach, I found there are lots of people with marketing services to offer, but few of those had insight into the people who wanted coaching. So I decided to figure it out for myself.
In late 2025, I conducted a survey and a series of in-person interviews. Analysis of that data and related behavioral research resulted in this report. It’s targeted to coaches who are trying to refine their offering, and even more so: refine their messaging.
Using the analysis in this 47-page report, and the personas defined here, you’ll be able to craft your messaging and communication with different kinds of prospective coaching clients.
If you haven’t downloaded the 5-page summary report, do that first. It will give you the high level results so you can decide whether to buy the report. If you buy the report and find it wasn’t what you expected, email me and I’ll refund the price.