Note to self: It's time to work on 2020 team goals.
Setting goals is as critical to business success as caffeine. Cascading goals are a structure of goals (and accountability) that links all levels of an organization. Setting goals that aren't necessarily related to each other can be effective, but lacks the clear line of sight between employee effort and business results. That approach also lack the elegance of a cascading goal structure. Elegance in a corporate setting, you ask? Yep, I'm standing by that description.
We LOVE survey results, don't we? How many people are buying online vs. in stores? What is the most popular model of car? Brand of pasta? Surveys are an easy way to find out what people think about pretty much any subject. But if we're not careful, they're also misleading.