GREG BRISENDINE
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Measuring Success

Not nearly as tough as it sounds.

Fear No Data

10/9/2019

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There are a lot of things I like about my job at Amazon and one of those is that teams are encouraged to create tenets describing how they do their work (a mission is what, tenets are how). Last year my team worked on refreshing our tenets and came up with one of my favorites:  we fear no data . This became one of the most important ways that we paid attention to our work, and continues to be one of my personal tenets.
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    Greg Brisendine

    I'm a measurement geek, business leader, playwright, poet, and I like ice cream.

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Measuring Success: A Practical Guide to KPIs © 2019 Greg Brisendine. All rights reserved.
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